How can blogs be used in business

You can also check out our marketing explainer videos and discover all of the ways that you can maximize your marketing efforts. Prism Global Marketing Solutions is a HubSpot Diamond Partner based in Phoenix, Arizona helping businesses maximize their marketing investment with a strategic approach to inbound marketing. We've got you covered! HubSpot Diamond Partner. Inbound Marketing Insights. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

A blog can help you appear more trustworthy to your potential clients People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!

A seemingly simple question has a seemingly simple answer: blogging can significantly improve your digital marketing success. From drawing people to your site to establishing thought leadership in your industry, an active business blog is an engine that drives your digital efforts. But especially if you are not experienced in digital marketing, you might worry that your blogs are not attracting the visitors you need.

How can blogs help your business when you have few readers? You might not have a clear grasp of your readership right now. Just keep posting. Actually, check that. Blogs work to improve your digital marketing for a few reasons :. Of course, the business help that blogs provide only apply if you write good blog posts. These 5 steps show you how. As mentioned above, search engine optimization is a major reason to establish a business blog.

Creating quality content around a specific keyword or phrase means your website will rank better in Google searches and your visitors will naturally increase as a result. That just happens to be the measure search engines like Google use to gauge your credibility and relevance. For starters, every blog post expands the keywords and phrases on which your website ranks while also improving the rankings of your existing keywords.

Meanwhile, a regular post schedule increases your chances of getting backlinks to your site. You can through blogging and optimizing your site for search engines. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page SERP and drive traffic to your website in organic search.

We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface.

Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content.

You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.

Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information.

To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:. In fact, That is how you turn your website traffic into leads for your sales team. If you consistently create valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes. Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer?

Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson? For many businesses, such as personal trainers, home contractors, landscapers, web designers, etc. This is ideal for companies that thrive on proof of past successes, such as the businesses listed above. With a blog and a few attractive photos about your work, you can easily create an impressive portfolio and drive your customers there.

If you need help, plenty of free and valuable advice exists another example of the usefulness of blogs! With the popularity of home improvement and DIY shows, you know that people love a good home renovation story. The effect of the high-quality before and after pictures and the detailed project descriptions is compelling enough to make anyone consider a remodeling project. This is one of the most undiscussed benefits of blogs — they continue to attract new leads and customers well into the future — sometimes years.

HubSpot reports that more than three-quarters of their blog views are from older posts. Sometimes all it takes are a few small tweaks for the blog to retain its usefulness and continue to bring in qualified leads. Every niche has a handful of trustworthy and valuable blogs — think about the hundreds of digital marketing blogs. Only a handful stand out, and they all feature consistent and frequent blogging.

You can bet they are the ones with the most significant client portfolios and strategic partnerships. Many companies track the content their competitors release.