Who owns viva films

Though Viva was a new film company, "P. I Love You" was one of the best memorable blockbusters in Philippine Cinema. The movie's theme song was sung by Sharon herself. Sharon Cuneta became one of the company's resident actresses. Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home of quality dramatic films.

Viva Films also made a documentary film on the Puerto Rican boy group Menudo on their visit to the Philippines in Viva also joined in the action bandwagon when it launched then-supporting actor Phillip Salvador as an action star in the movie "Boy Negro".

Viva also made "glossy" comedy films like " Working Girls " and "Sa Totoo Lang" which featured serious actors and actresses as main characters instead of comedians.

The company also gambled on new comedians as the '80s decade was about to end. In the '90s, Viva launched the careers of Dennis Padilla and Janno Gibbs as solo comedians while reviving the film careers of veteran comedians Chiquito "Pinagbiyak na Bunga" and Joey de Leon "Hibangers".

Viva was also known as home to quality youth-oriented films, starting with the breakthrough flick, " Bagets ". In , Viva introduced its second batch of young stars via the youth-oriented comedy "Estudyante Blues". The movie was also a resounding success, despite the fact that "Estudyante Blues" became an earlier hit via the Philippine music airwaves as a single sung by Freddie Aguilar.

Viva later on entered into television production by partnering with GMA Network. Their first venture together was the soap opera " Villa Quintana " in with Donna Cruz and Keempee de Leon as lead stars. However, it was the youth-oriented series " TGIS " that gave Viva its biggest success as a television producer. Viva also created its own stable of stars by discovering fresh faces and relaunching the careers of some celebrities and turn them into major stars.

Also in that decade, Viva was also instrumental in repackaging Cesar Montano from supporting actor to action star, Albert Martinez from matinee idol to character actor, Vina Morales, Donna Cruz and Ana Roces from teen stars to leading ladies, and Regine Velasquez from concert artist to leading lady status. The gamble paid off as these stars were able to quickly gain a following among fans.

The new millennium also paved way for Viva to discover more new talents via its talent search shows "Star for A Night" and "Search for A Star". As the Viva family grew, the company put up Viva Artists Agency to manage the respective careers of its stars. Viva Films is known best in its publicity machinery, thus making its stable of female stars as Movie Queens and Princesses of Philippine Showbiz.

Sharon Cuneta is the undisputed Viva Movie Queen since the s. Regine Velasquez became the second Viva Queen after Sharon's decision to do movies in Star Cinema and be in semi retirement. These four popular young actresses headlined Viva's youth oriented flicks that scored big at the box-office.

Vic Del Rosario and predictions have pointed to her as the next Viva Queen. As the '90s decade was about to end, Viva's presence as a big-time movie company was threatened with rising costs, movie piracy and declining film production.

But this did not stop them from evolving and reinventing themselves into a multi-media company. However, after an almost 2-year hiatus, Viva Films made a comeback by co-producing with new players GMA Films and Star Cinema while producing its own films.

Viva also made a big comeback in the awards derby when its Metro Manila Filmfest entry " Baler " captured most of the major awards given by local award-giving bodies. In , Viva renewed their contract with GMA-7 where their latest movie releases starting in onwards were shown every Thursday nights.

The movie block was renamed " Viva Sinerama ". Viva Cinema aired over movies coming from the Viva library, including latest releases. It also aired behind-the-scenes outtakes and refreshing entertainment shows. Viva Prime Channel air mostly action and Drama movies at p.

It plans to sell up P Viva's net income was P million for January to October, , double its earnings and projects net profit of P million this year. Accept analytics cookies Reject analytics cookies View cookies. Hide this message. Cookies on Companies House services We use cookies to make our services work and collect analytics information.

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